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Digital Ads & Platform Integration
Every source, every rupee, and the revenue each one produced.
Advertising platforms, portals, the website and direct enquiries each report within their own system, and none of them observes whether an enquiry became revenue. Marketing is therefore assessed on intermediate measures that do not correspond to commercial outcome.
“How should next week's budget of ₹2 lakh be allocated?”
ONESUITE
Not on the current distribution. Portal enquiries cost ₹340 and convert at 1.8%; Meta lookalike audiences cost ₹610 and convert at 6.1%. Reallocating ₹80,000 to Meta yields approximately nine additional closings. The change awaits approval.
Investigated, reasoned and prepared. Nothing is sent, paid or amended without your authorisation.
The working surface
Spend
Enquiries
Conversion
Cost per customer
By source
What it covers
- Every campaign, platform and source, linked to the enquiries and revenue produced
- Expenditure, creative, audience and outcome recorded on a single line
- Platform-reported figures, imported and reconciled against the record
- Cost per acquired customer by source, campaign and creative, rather than cost per click
- Where budget is being wasted, and where it is constrained
- Audiences that convert, as distinct from those that merely respond
- Routes each enquiry to the appropriate owner within seconds, with its full context
- Reallocates budget within defined limits and proposes changes beyond them
- Prepares creative and copy on the basis of prior performance
Matters reserved for you
Brand positioning, channel selection, and the level of expenditure.
The same engine, configured to your industry — one of 446 verticals — and provided without licence fee for the first year.
Request a configuration for your industry